A huge honour for the BALOISE SESSION: Yesterday afternoon, 12 March 2019, the Swiss music festival won the Marketing Trophy in the “Special Prize” category. Every year on Marketing Tag, the most innovative and successful marketing ideas in Switzerland are awarded prizes.
The 14 members of the jury chose the winner for the following reasons: The BALOISE SESSION is unique due to the limited audience numbers, the exclusive club-like setting, and superstars on the national and international concert arena. The presenting sponsorship with Basler Versicherungen is also unique in the cultural domain. In a tough and declining market, the 100 percent sell-out rate cannot be beaten. Among artistes, international agents and visitors, this festival enjoys an unreservedly excellent reputation, which, thanks to TV broadcasting and streaming of the concerts in more than 140 countries on five continents, has spread throughout the world».
CEO Beatrice Stirnimann and Chairman of the Board Stephan Werthmüller accepted the prize on Marketing Tag. Our team is honoured to have won the cross-category “Special Prize” Marketing Trophy 2019», said Stephan Werthmüller. Beatrice Stirnimann, CEO, commented: We are delighted that the BALOISE SESSION has received such outstanding recognition from the Marketing Trophy panel of experts. We thank our sponsors, partners and benefactors for their valuable support. Our thanks go also to our visitors for their loyalty.
Basler Versicherungen, the festival’s long-standing partner and presenting sponsor, is also delighted about the prize. We are proud of our long-established partnership with the BALOISE SESSION which is based on mutual trust, and heartily congratulate them, said Michael Müller, CEO of Basler Schweiz. Marc Hallauer, Head of Marketing & E-Commerce, added: A huge success for all employees of the BALOISE SESSION, who throughout the year work untiringly, professionally and enthusiastically to stage this unique music festival. Many congratulations».
For more information, visit: www.swissmarketingforum.ch/events/marketing-tag/trophy
The 34th BALOISE SESSION will be held from 12 to 31 October 2019. This year’s line-up will be published on 21 August. Advance tickets sales start on 28 August.
For further media information, contact: Session Basel AG, Beatrice Stirnimann, Grenzacherstrasse 79, 4058 Basel Tel. +41 61 686 44 44 E-mail: [email protected], web page: baloisesession.ch
I grew up in a household full of rock music, studied journalism in college, and then became a scientist.Although my science career has served me well, music has always played a major role in my life. I grew up reading "Creem" magazine; I play several musical instruments as a "hobby";and it seems a camera has always been in my hand. Now, I am combining what I love the most--music and photography--serving as editor of Rock At Night. I travel between the US and UK seeking my dream! My motto: life is short...no regrets. Chyrisse
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